Skincare firm Bioré and influencer Cecilee Max-Brown have issued an apology after going through backlash for references to a college taking pictures in a partnership submit for pore strips.
In a assertion posted to social media, Bioré apologised for the “inappropriate” TikTok video, which was posted by Cecilee Max-Brown in honour of Psychological Well being Consciousness Month. “We lacked sensitivity round an extremely severe tragedy, and our tonality was fully inappropriate,” the assertion learn.
In the meantime, Max-Brown – an influencer and graduate of Michigan State College – posted an apology to her TikTok. “I’m so sorry about this partnership video. This was strictly meant to unfold consciousness concerning the struggles that I’ve had with nervousness since our college taking pictures,” she stated.
Within the sponsorship submit for Bioré pore strips, which was taken down on Friday lower than 24 hours after it was posted, Max-Brown stated she’s struggled from “seeing the results of gun violence firsthand” after the Michigan State taking pictures in February.
“I didn’t imply to desensitize the traumatic occasion that came about as I do know the results it has had on me and the Spartan neighborhood,” her apology continued. “I take accountability for this and can guarantee to be smarter sooner or later.”