Stratworks revamps government suite | Inquirer Enterprise

MANILA  -Strategic Works Inc. (Stratworks), an trade chief in public relations and advertising communications, just lately reorganized its government suite, appointing a brand new managing director and key executives to steer the corporate.

Mark Christian Parlade, beforehand the company’s public relations director, is now the managing director.

“Mark’s humility and willingness to be taught, and placing folks and relationships first have confirmed instrumental not solely in his personal progress, however the progress of individuals he works with as nicely. His hands-on management and collaborative method have helped set up Stratworks as a number one, award-winning PR company with a wonderful fame for being instrumental in constructing a robust model fame for his or her purchasers,” stated Donna Nievera Conda, Stratworks president and co-CEO.

As managing director, Parlade will likely be accountable for the management and improvement of Stratworks’ enterprise. He’ll play a significant position in main its high-performance crew to fulfill the corporate’s progress targets.

“The occasions have modified however our mission from once we based the corporate 24 years in the past hasn’t: for us to assist manufacturers play related roles in folks’s lives,” stated Nievera Conda. “We’ve finished this by having an ear to the bottom on what folks need, want and love.”

Along with Parlade, long-serving key executives had been additionally promoted. From earlier director positions, Liezl Rustia is now senior vp for activations and digital advertising; Rey Ganayo, has been promoted to vp for strategic planning and knowledge analytics; and Robbie David is now vp for shopper service.

Ronald Cabanilla, who had headed the finance division, was promoted to finance director; whereas strategic enterprise unit head Cathy Albaniel is now human sources, administration and IT director, a transfer that welcomes her into the company’s government committee.

The company works with among the largest native and international manufacturers, comparable to Jollibee, PLDT Residence, The Walt Disney Firm, Cebuana Lhuillier, Common Robina Company and HP.

“At Stratworks, we’re all artistic storytellers. On this digital age, when the demand for compelling tales on a various vary of platforms is nice, we are going to proceed to create distinctive and significant campaigns in media and social platforms that construct worth and model love. I’m very excited to go a passionate crew as Stratworks continues to forge forward,” Parlade stated.

(clockwise from proper, seated) Mark Christian Parlade, Rey Ganayo, Robbie David and Liezl Rustia

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